Why You Should be Remarketing

By: Colleen Ryan, Account Manager Do you ever wonder what happens to all the people who visit your website but don’t convert? There are various reasons why people don’t act – they might have just been comparing prices, conducting research or simply browsing your website. This is where remarketing comes in – a great tool for potential customers that don’t convert on the first try. It’s a powerful strategy to reach out to these prospects and bring them back to consider your product or service again. What Exactly is Remarketing? Remarketing involves targeting prospects with online advertising based on their previous online activity. For example, if someone is browsing the Internet and has previously visited your website, one of your ads will appear, giving you another chance to connect and keeping your solution top-of-mind. It can be via display ads or social media, including Facebook’s FBX ad exchange and Twitter’s retargeting program. Specifically, remarketing works by placing a â€Å"cookie† in the browser of every website visitor which can then be targeted. Benefits of Remarketing Here are a few main reasons why remarketing is a popular tool: It gives you a second chance to engage prospects, keeping your brand in the forefront of prospects’ minds while they’re in the early stages of the buyer journey. It helps to cross-sell products. Customers who have already made a purchase can be targeted for an upgrade or for a product that is complementary to the main. It can give you valuable intel on your potential customers. You can then tailor your remarketing to customers who visited different parts of your website or first encountered your brand through a certain campaign. Remarketing is a huge opportunity to increase online sales. Almost 60% of U.S. online buyers said they had noticed ads for products they had previously researched. Additionally, around 26% of consumers exposed to retargeting will return to the website, and those that do return are 70% more likely to convert. Furthermore, the average click-through rate of retargeted ads is 10 times higher than ordinary display ads. How to Remarket to Website Visitors With Google AdWords, it’s a simple process to set up your first remarketing campaign. First, you create an audience, or â€Å"Remarketing list,† which is the group you want to target. You can create different subsequent lists based on specific criteria for each campaign. Next, you assign an ad campaign to each group. It’s similar to an AdWords campaign where you select your budget and bidding preferences. If you want, you can set up a basic campaign that retargets all the people who have visited your website within a certain time period. When you’re more comfortable with the process, you can get more specific and target people who have visited a certain web page or people who visited your site but didn’t convert. 5 Tips to Improve Your Remarketing Segment your leads based on how recently they visited your site, as these people are more likely to still be interested in your products or services. Test. Test. Create different ad campaigns and measure the conversions for each one. Change the wording, colors, fonts or another element. Include a call-to-action button in the ad which takes users to a relevant landing page. Avoid generic landing pages. Instead, be more specific with your offers. Track your results. If you don’t know which ads are driving more traffic or sales, you’ll never know which campaigns are the most effective. Google Analytics offers various tracking options. Change your ads regularly. People may get tired of seeing the same ad over and over again. Remarketing is a great opportunity to use in conjunction with other content strategies and online marketing techniques to maximize your online presence and increase your conversions. For best results, segment your audience and create ad copy relevant to each group. You’ll then have a much better chance of generating more qualified leads and converting them.

Really Funny Scholarship Essay †Example Scholarship Essays

Really Funny Scholarship Essay – Example Scholarship Essays Free Online Research Papers Really Funny Scholarship Essay Example Scholarship Essays I am not exactly sure what all is considered in respect to receiving a scholarship, so I’ll just lay it all out. It’s my goal some day to become a research psychologist, in cognitive psychology or educational psychology. Towards this end I have been constantly involved in projects concerning similar subjects. I worked in the Third International Math and Science Study, where I first got exposed to some of the applications of statistics. This is also when I finally decided on my statistics and psychology double-major. After I finished a year doing web server coding and statistical programming, I moved on to work for a psychology professor, Dr. Burns, to see what I was getting myself into as a psychology major. There I experienced hands-on work, understanding and designing a method of gauging the influence that cognition has on time perception. I found this fascinating. So, now I am particularly interested in cognitive psychology, but I am still looking for a chance to sample more of what educational psychology has to offer. In the end, I would like to become a professor because I love to teach and I would like to expand the field of psychology some day. Unless the field of statistic s snags me away, I am quite certain this is what I want to do in the future. Although my almost masochistic academic schedule keeps me pretty busy, I am not defined by my educational pursuits. Besides spending quality time with my best friends and girlfriend, I am involved in a few extra curricular activities. For starters, I am a member of the MSU Fencing Team. This year I made first string on the collegiate competition squad, so I’m excited to travel around the nation representing our university. Also, I often attend the MSU yoga classes/club that meets weekly. In the area of community service, I have been committed since when I was a Boy Scout in 6th grade. Although my academic and athletic commitments prevent me from more than sparse contributions during the academic year, I spend about a month every summer traveling down to Guatemala to translate Spanish for the doctors who volunteer to their services to the rural poor in the region near Lake Atitlan. And, of course, I proudly display my â€Å"MSU Blood Drive† T-Shirt, which is more of a personal victory due to my fear of needles. In conclusion, I hope that I stand out somewhat from the droves and droves of applications that I am sure you are receiving. It must be difficult to read through all those essays and somehow justify giving a select few of us a scholarship that we all really need. So, to be more memorable, I will summarize who I am one last time. A Spanish speaking, fencing, computer dork of a student, who needs a little more money to make ends meet and entertain his dream of being a psych prof, so he can torture another generation of undergrads with education. ? Research Papers on Really Funny Scholarship Essay Scholarship EssaysThree Concepts of PsychodynamicStandardized TestingEffects of Television Violence on ChildrenInfluences of Socio-Economic Status of Married MalesThe Project Managment Office SystemResearch Process Part OneAnalysis of Ebay Expanding into AsiaThe Relationship Between Delinquency and Drug UseCanaanite Influence on the Early Israelite ReligionThe Hockey Game

Tradition and innovation in the Handscroll, in Beijing, 2008 Essay

Tradition and innovation in the Handscroll, in Beijing, 2008 - Essay Example To be specific, Zhang Yimou did not try to discard traditionalism, but linked the same with new technology by allowing modern technology to enter the realm of traditional art. Similarly, the electronic Handscroll is symbolic of the transformation of general views on art and its connection with time element because the artist tries to link the unknown past with present. Besides, the artist provides ample importance to the entertainment value of the electronic Handscroll because he needs to satisfy the domestic and internationals viewers in general. Thesis statement: The research on the amalgamation of tradition and innovation in the Handscroll, in Beijing, 2008 proves that traditional Chinese art accepts modern technology the same sheds light into the rich traditional Handscroll art in China, new technologies change people’s way of creating art by motivating domestic companies to develop core technologies, and it transforms the general view on art by connecting unknown past and present in general (special references to the electronic Handscroll created by Zhang Yimou and its relationship with traditional Chinese art). This section is broadly divides into: Traditional Handscroll art in China and modern technology, New technologies and change people’s way of creating art, and The transformation of general views on art and its connection with unknown past and the present. One can see that the handscroll art in China is interconnected with the Chinese way of presenting traditional paintings. For instance, a handscroll will be in the form of a lengthy scroll consisting of paintings and the Chinese calligraphy. Besides, this sort of scrolls is not for formal display, but to spread on a flat surface and to enjoy the landscape painted on the same. Maxwell K. Hearn stated that, â€Å"To â€Å"read† a Chinese painting is to enter into a dialogue with the past; the